I saw Ruby Red last night at my local dealership. They have the 2008 paint chips in (I suspect all dealerships do by now). It's a nice shade of red (like a redder/browner version of Cassis Red), though I noticed the color changes quite a bit when you move the chip from the artificial inside lighting to natural outside lighting.

It was almost dusk by the time I got to the dealership - the color looks a little muddy in fading light, but it's a nice shade overall in most other lighting conditions.

It's too late to change the color of my build - which isn't a big deal since I love Arctic Silver too. For those of you still on the fence, pay a quick visit to your local dealership to see the color chip. Make sure you take the sample outside in the middle of the day if you can in order to get a proper feel for the color.