CNN did a piece on the introduction of the Ferrari 360 Modena back in 1999. It was done at a racetrack in New Jersey with a large group of riderless horses, to emphasize the great horsepower of the new car. A number of potential owners, along with some who had actually placed orders for the new car, were invited to attend, and rides were given by professional test drivers. As the female commentator interviewed two middle-aged prospective owners about the merits of the car, one remarked: "There's a lot of sex in these cars." The other quickly added: "If you're very limber!" Where there's a will, there's a way!
