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Old 09-18-2008, 06:36 AM
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997 "Minikatalog"

<soapbox>Today I received the 997 "Minikatalog" touting the new 911s. By now, we know all about the 911, DFI, PDK, etc., given the writeups in WatchCatalogus and Panorama. Why does Porsche waste money on glossy hardcover marketing materials? Do they assume that the typical Porsche owner is completely oblivious to what's going on? Perhaps if their target demographic simply owns the car for its status, but the rest of us pay attention.

But what really amused me was this: On the outside of the package the mail sticker reads "Time Sensitive Material".

What is so time sensitive about this? Are they going to "run" out of the 911s at the dealership? Better run over there right NOW and get me one or two...

Or did Porsche know that the market was going to tank, and so they wanted you to buy before your portfolio completely evaporates? Too bad: The cover letter was dated August 29, 2008 and I received it today, September 17. Perhaps if I got it last week, things would be different? Nahhh....

Ohh, and what's with the little 911 "trading cards" on the first page? Are we supposed to cut these out and put it in our wallets to remind us of our "dream car"? Or just trade them with your friends? Collect all 4!!!

Its sad that such a fine machine is marketed by such dimwits.

</soapbox>
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Old 09-18-2008, 06:41 AM
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Guess its more of an invitation to go check it out than an info bulletin

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